Vice President of Sales and Marketing pondering how to grow Rayovac Battery Division Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company owned brand product range. Vice president of sales and marketing know that with effective marketing, rechargeable battery market was one that is likely to grow in North America, as it was in Europe. Major competitors are not focusing on this category of product, for fear that it would cannibalize sales of its non-rechargeable products. Rayovac could use this opportunity to increase its presence and brand awareness name by typing "back door", not competing head to head against the established market leaders - Duracell and Energizer. Vice president wondered if this was a business worth pursuing, and if so, how it will sell Rayovac line in Canada. "Hide
by Donald Barclay, Joe Falconi Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: February 26, 2007. Prod. # 906A36-PDF-ENG
Related Case Solutions & Analyses:
Snus: No Smoke Without Fire
The Whitney Clinic
Nestle Alimentana S.A. — Infant Formula (Abridged)
Carter Automotive Group
Vinod Khosla and Sun Microsystems (A)
Matching Dell
Dominion Resources, Inc. (A)
Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)
How Apple’s Corporate Strategy Drove High Growth
SUPERIOR SAVINGS BANK’S NEW LOCATION DECISION: IS LESS MORE?
