This exercise negotiations. The case involves an agreed license agreement between the U.S. manufacturer in Arizona, and the Mexican state of Sonora licensor. Sam paints owns and operates the largest wholesale paint in southern Arizona. Although he sells various house-paint products, he is best known for his quick-paint process, which he developed and patented in the United States twelve years ago. Sam also has a patent for a Mexican fast-drying paint. Both the patent expires in five years. This negotiation takes place in the aftermath of the North American Free Trade Agreement (NAFTA) and the passage of Mexico strengthened the intellectual property system
This study Thunderbird Case. "Hide
by Robert Tancer, Paul Johnson Source: Thunderbird School of Global Management 12 pages. Publication Date: August 28, 2009. Prod. #: TB0209-PDF-ENG
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