Quest Foods International is one of the largest manufacturers in the world of fragrances, flavors and textures of food, beverage and consumer products industry. Regional vice president of Quest Foods "is in the process of implementing business process reengineering project for the company. His current focus is on the development of information technology-based customer relationship management (CRM) system, he said, could give the company a sustainable competitive advantage in customers in the region and around the world. His ultimate goal is to bring the job to the next phase of electronic business. Despite high ambitions, his initiatives are making little progress. Internal opposition is a significant change and some key customers is growing concern that the company's plans Quest CRM can miss. Faced with significant time and resources to the pressure, he is wondering how to set priorities and where to focus their energy. "Hide
by Allen Morrison, Donna Everatt Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: Apr 03 , 2001. Prod. #: 901M11-PDF-ENG
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