This note is intended for planners with the tools to perform two important customer-related analysis: determination of the willingness to pay - to assess how the client is willing to pay for a particular product or service, and demand assessment - predicting overall size of the market or segment, which the company wants to serve . "Hide
by David J. Collis Source: Harvard Business School 11 pages. Publication Date: March 2, 2011. Prod. #: 711495-PDF-ENG
Related Case Solutions & Analyses:
Vignette: Alternative Liquidity Options
Pilgrim Bank (C): Electronic Billpay
SCORE Educational Centers (C)
Errors in Social Judgment: Implications for Negotiation and Conflict Resolution Part 1
Margaret Thatcher
Cold Opportunity (A): The Nils Bergqvist Story
Big Dog Collars
Burying the Hatchet
Cheater Inc.’s Controls
Cyclone Tire Company
