Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of the company code Qualcomm Division Multiple Access (CDMA) technology. By the summer of 2009, CDMA is the basis for all third new generation technologies for cellular transmissions. However, while Qualcomm, seemed poised for growth, Jacobs wondered how successful the company's contribution to the new generation of technology will be and if they need to actively develop the new services into profitable business units. "Hide
by David B. Yoffie, Andrew Haji, Liz Kind Source: Harvard Business School 26 pages. Publication Date: October 30, 2009. Prod. #: 710433-PDF-ENG
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