The case is set in 2011. Announced has P&G that it wants to serve an additional billion customers globally within the next five years. To accomplish this, it'll need to expand its actions in China. Still purchase just a fraction of the value of P&G products as in the US or the rest of the world.
P&G is broadly measured victorious in China, and it is the head in numerous product class in a swiftly mounting China market, nevertheless Chinese people still buy only a portion of the worth of P&G commodities as in the US or the rest of the globe. The case permit for a thorough debate of how P&G has build up its business arrangement in China, the disagreement it faces in growing its position in China, and its policy to center more on rising markets around the world. The case can be utilized as a wide-ranging country strategy case.
Procter & Gamble in China Case Study Solution
PUBLICATION DATE: December 31, 2012 PRODUCT #: HKU992-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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