Does management Procter & Gamble (P & G) Pharmaceuticals should adopt Web electronic data capture (EDC) the default standard for the management of its clinical trials of the drug. Contains a detailed description of the existing paper-based processes for the clinical management of the trial, with P & G and asks students to consider whether and to what extent the use of information technology - in the form of web-EDC - could improve the process. Highlights tensions surrounding the introduction of new technologies and is considered potential barriers to implementation, both within the firm and with other firms in the value chain. Finally, it discusses how the company should build relationships with external suppliers of new process-related technologies. "Hide
by Mark J. Cotteleer, Robert S. Huckman Source: Harvard Business School 23 pages. Publication Date: August 26, 2005. Prod. #: 606033-PDF-ENG
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