Assistant brand to H-80, a new light duty liquid detergent, one must develop a national plan to promote the new product. Illustrates one of the most important tasks of the assistant brand Procter & Gamble, and provides important information about the different types of consumer promotions. "Hide
by John A. Quelch, Alice M. Court Source: Harvard Business School 25 pages. Publication Date: November 3, 1983. Prod. #: 584048-PDF-ENG
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