Procter & Gamble: Childrens Safe Drinking Water (B) Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In 1999, P & G acquired through the acquisition rehabilitation engineering a $ 265 million deal-PUR water filtration system, a point of use water filtration system. PUR water filtration system used a combination of flocculant iron sulfate, the agent that caused the particles suspended in the water bind and form deposits, and calcium hypochlorite (chlorine) disinfectants. After the purchase of the product, P & G began to develop and expand it. With the success of PUR water filtration system, Procter & Gamble Health Sciences Institute (PGHSI) and its partners have created a children's safe drinking water (CSDW) campaign, which was intended for developing countries in 2003. PUR was distributed, often at no charge, in poor countries, where drinking water was not safe, and in other places in emergencies: the Asian tsunami, floods in Haiti and the cholera epidemic in Africa in particular. After CSDW program from 2003 to 2007, P & G introduced bags at no cost, no profit from the sale of PUR, and donated the software for some of CSDW projects. Between 2003 and 2007, 85 million bags of PUR, treating 850 million liters of water was circulated around the world in an emergency, or sold through social marketing projects. Through various partners, PGHSI made the product available in 23 countries. Procter & Gamble, finally entered the water treatment business, but chose to increase its commercial and retail sales to help provide clean drinking water in developing countries.
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by Pat Werhane, Jenny Mead, Laura Pincus Hartman, Justin Sheehan Source: Darden School of Business 8 pages. Publication Date: March 24, 2008. Prod. #: UV1161-PDF-ENG