Principles for User Design of Customized Products Harvard Case Solution & Analysis

User-centered design is a special form of product configuration, which allows the client to determine the properties of the product. User design emerged as a mechanism to create brand loyalty, to meet the needs of heterogeneous products in the market, and differentiate supply from the manufacturer. However, many consumers are faced with major challenges in developing a product that meets their personal needs. This makes it necessary for manufacturers of specialized goods and services to create user interfaces that are effective in supporting users in the process of designing user. Defines the basic information processing, problems with the design of specialized products and custom formulated five principles of user-centered design. It also describes the actions that can be taken to improve the user's system design. "Hide
by Taylor Randall, Christian Terwiesch, Karl T. Ulrich Source: California Management Review 19 pages. Publication Date: Aug 01, 2005. Prod. #: CMR318-PDF-ENG

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