Positioning Southwest Airlines Through Employee Branding Harvard Case Solution & Analysis

In the field of branding officer began to unfold, more and more managers are interested in how the process can help them to achieve competitive advantage for their organizations. Explains how employee branding works and how it can be used to place the organization in the minds of customers, employees and other stakeholders. Gifts contextual analysis of its use as a source of sustainable competitive advantage in the Southwest Airlines. In addition, identify the key success factors. "Hide
Jeanquart by Sandra Miles, W. Glynn Mangold Source: Business Horizons 11 pages. Publication Date: November 15, 2005. Prod. #: BH180-PDF-ENG

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