Designed to teach the joint analysis, this case challenges students to make tactical decisions based on market research. It must be paired with the technical note, "A Practical Guide to Joint analysis" (UVA-M-0675). National Basketball Association franchise is struggling to increase attendance. He pulls a market research firm to conduct a joint analysis by focusing on a few aspects of his proposal ticket in the hope that it can benefit to improve their attractiveness. "Hide
by Ronald T Wilcox Source: Darden School of Business 11 pages. Publication Date: April 3, 2009. Prod. #: UV2971-PDF-ENG
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