Polaroid-Kodak (B1) Harvard Case Solution & Analysis

Describes additional events in the battle between Polaroid and Kodak, outlined in Polaroid, Kodak. Includes competitive actions taken by companies, such as the introduction of customer discounts and bonus plans with dealers. Details of the new products of each company and marketing practices used. Designed to allow the distinction of joining Kodak, in an instant cameras. "Hide
by Michael E. Porter Source: Harvard Business School 3 pages. Publication Date: 01 January 1978. Prod. #: 378173-PDF-ENG

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