Reebok International Ltd. is preparing to launch its first global advertising campaign, "Planet Reebok" in three European countries - France, Germany and the UK. Planet Reebok was recently launched in the U.S. in 1993 Superbowl. Company conducted market research on the concept of Planet Reebok in three countries. "Hide
by John A. Quelch, Jamie Harper Source: Harvard Business School 33 pages. Publication Date: April 1, 1994. Prod. #: 594074-PDF-ENG
