Perceptual Mapping: Managers Guide Harvard Case Solution & Analysis

Describes the perception mapping technique in non-technical fashion. This procedure is useful for images of the structure of the market. Discusses alternative methods are examples of each, and shows how the cards can be used in marketing decision making. "Hide
by Robert J. Dolan is 11 pages. Publication Date: July 5, 1990. Prod. #: 590121-PDF-ENG

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