Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the autumn of 2000, it became clear that the right time for the capital-financed acquisition profits. At this time, PepsiCo management decided to initiate confidential talks with Quaker Oats Co. about a potential business combination. Gatorade, a key brand in the portfolio of the company Quaker, long on the wish list PepsiCo, but leaders PepsiCo, headed by CEO Roger Enrico and Chief Financial Officer Indra Nooyi, were committed to respecting PepsiCo share prices and, consequently, were determined not to pay too much for the Quakers. This case provides information that allows students. To estimate the value of the business of Quaker, evaluate potential synergies associated with the merger of Pepsi-Quaker, and come up with an effective strategy for negotiations, "Hide
by Carliss Y. Baldwin, Leonid Soudakov Source: Harvard Business School 25 pages. Publication Date: June 21, 2001. Prod. #: 801458-PDF-ENG
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