Pepsi-Cola (A) Harvard Case Solution & Analysis

Combining aspects of functionally organized system of marketing management with a franchise channel distribution network. Focused on the expansion of innovative advertising program in a market where competitive conditions are different. "Hide
by Walter J. Salmon, Stephen R. Palesy Source: Harvard Business School 33 pages. Publication Date: December 1, 1978. Prod. #: 579108-PDF-ENG

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