This case is the decision facing the Managing Director / CEO PacificLink IMEDIA (PacificLink), more than 10 years after he founded the company. The company experienced periods of growth and decline since its inception and has been going through a period of uncertainty growth, given the turmoil in world markets in 2009, after several years of steady growth and expansion. The director is expected that the company can continue to grow in new geographic or product markets, or may have become radically changed in the structure of management and financial resource base, through an initial public offering. The case includes an analysis of the alternatives for growth. It can be used for teaching the sources of competitive advantage and growth estimates for alternatives. "Hide
by Andrew Delios Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: March 19, 2009. Prod. #: 909M23-PDF-ENG
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