On the eve of the Beijing Olympics, US $ 5.714 billion Chinese advertising market, like the city itself, were overhauled. With the development of communication technology, outdoor stage of China saw the arrival of more and more digital formats managed to capture the target population that is increasingly on the move. Government initiative to overhaul urban landscape contributed significant consolidation previously decentralized open market of China media and reviewed the competitive environment, which leads to a few big players. Tulip Mega Media was founded by a retired Chinese Olympic swimming champion Zhuang Yong and Wang Ming partner in 1998. By July 2008, the following Tulip Mega Media is not only covered Beijing, Shanghai, Guangzhou and Shenzhen, but stretches a total of about 12 major cities in China. His head for a competitor, Advision, another Shanghai open digital media company, raced against Tulip Mega Media in acquiring prime sites in the media and in attracting funding in the capital markets. Can Tulip Mega Media rise to the challenge and to repeat the success of some of his predecessors, such as Focus Media and AirMedia? "Hide
by Chiu Cheng, Josephine Lau Source: University of Hong Kong, 15 pages. Publication Date: February 11, 2009. Prod. #: HKU808-PDF-ENG
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