Starting from a humble beginning of being a manufacturer of down feather products belonging Shunde Township, Galanz Enterprise Group Co., Ltd (Galanz) has been turned into a world-class manufacturer, microwave oven produces about 50 percent of world production in 2003. This case describes the competitive and operational strategies, Galanz, used to achieve such rapid growth. The company began with a clear competitive strategy based on cost leadership. . She developed and implemented a system of operations, to help to reduce costs through economies of scale, the transmission capacity of the developed countries and make full use of available capacities
case has the following objectives: 1. introduce students to the concept of the order of the winner to classifiers, operations priorities / goals. 2. show how the operation priorities should reflect the requirements of the customers and influence on the company wants to compete. 3. demonstrate how a company can gain a competitive advantage through lower costs and a strategy on how to support the business strategy with the strategy and operations capabilities. 4. show the students how a company can build several opportunities over time, and how the strategy and operational capabilities of the company may change over time. 5. provide students with the opportunity to analyze the trade-offs in the strategic, operational and marketing decisions as the business expanded from domestic to international market and from OEM to ODM and OBM. 6. Challenge students to develop coherent plans of action that relate to future growth objectives. 7. help you understand the great opportunities and challenges, and the management of the activities of the supply chain in China. “Hide
by Stephen (Ji Hoon) Ng, Barbara Lee, Xiande Zhao, Xuejun Xu, Yan Lei Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: Aug 05, 2010. Prod. #: 910D05-PDF-ENG
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