From a humble beginning as a trader cashew in Nigeria, Olam, founded by citizens of India in 1989, has become a leading global agricultural trading company, with annual revenues of $ 14 billion. The company recently began investing in farms and in manufacturing packaged goods, moving from its traditional focus on the crossing of the value chain. The case raises issues concerning competitive positioning, corporate strategies, sustainable development and management of business and political risks.
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by David E. Bell, Forest Reinhardt, Mary Shelman Source: Harvard Business School 32 pages. Publication Date: December 17, 2012. Prod. #: 513044-PDF-ENG
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