Novozymes: Cracking the Emerging Markets Code Harvard Case Solution & Analysis

In 2011, the management of Novozymes, the industry leader of enzymes affect the viability of their position in the fast-growing but increasingly competitive Chinese market. Novozymes, a pioneer of technological innovation, has a prominent place in the premium markets of China enzyme, but felt pressure from local low-cost competitors in volume driven, commoditized segment. Novozymes as related to local competitors? By competing on technological innovation only in the high-margin vertical? Or through a separate subsidiary, a new low-cost business model for standardized products vertically? "Hide
by Krishna G. Palepu, Karol Misztal Source: Harvard Business School 22 pages. Publication Date: April 4, 2012. Prod. #: 112084-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.