Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation Harvard Case Solution & Analysis

Owners of Novotel Suvarnabhumi Airport Hotel planned a grand 4 + star hotel in a great location, just a five minute walk from the airport. It would have 612 rooms, several points of food and beverage, meeting room and the largest ballroom in eastern Bangkok. Property co-owned by three Thai Government and the corporation was created to open on 1 October 2006. Bangkok hotel operator Universal Group hospitality and tourism and recreation French company Accor Group submitted a joint bid for the management contract, when it was opened for tender in September 2004. In February 2005, the owners of the hotel was awarded the management contract with Accor-Universal Management Group. This was after the design of the hotel was completed and construction began. Management therefore, felt that they did not have a significant contribution to the development process. Also, the hotel was built under the key. Thus, the management of the group claimed responsibility for the hotel in April 2006, they found a lot of operational problems arising from the fact that they felt they had a displacement of the hotel, construction and operation. The management team spent the first few months of struggling with these problems and finding solutions. "Hide
by Nigel Goodwin, Russell Arthur Smith Source: CCP in Nanyang Tech University 12 pages. Publication Date: May 24, 2007. Prod. #: NTU011-PDF-ENG

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