In mid-1992, Christine Olsen, Chief Financial Officer (CFO) of this major manufacturer CAD / CAM, to take a decision on the amount of dividends the company. Subsidiary question is whether the firm should embark on a campaign of corporate image advertising and change its corporate name to reflect its new outlook. The case serves as a consolidated review of many of the practical aspects of the decision of dividends, including (1) signaling effects, (2) the effects of customers, and (3) finance and investment implications of increasing dividend payments.
This Darden study. "Hide
by Robert F. Bruner, Casey Opitz C. Source: Darden School of Business 16 pages. Publication Date: December 17, 1997. Prod. #: UV0263-PDF-ENG
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