Aaron Kennedy successfully grown Noodles & Co. one of the global noodle shop to a chain of 58 restaurants spanning six states within seven years. With growing competition, Kennedy plans to deploy 240 new stores in the next four years. He must develop a strategy for growth that Noodles & Co. to achieve these aggressive goals and preserve the unique culture of the company. Kennedy must decide between several alternative strategies for growth, with a particular emphasis on the decision that the franchise. Includes color exhibits.
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by Linda A. Cyr Source: Harvard Business School 31 pages. Publication Date: March 28, 2003. Prod. #: 803174-PDF-ENG
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