In 2003, Nokia was the dominant manufacturer of mobile phones worldwide. That was more than double the share of the global mobile phone market of its nearest competitor, Motorola. While in a position of power in 2003, the company was faced with big problems in the near future. For example, so-called third generation (3G) mobile technology is experiencing a slow arrival and poor reception of consumers. In addition, there is uncertainty as to what type of 3G technology will dominate. Perhaps greater strategic issue for Nokia, however, had a plan for your operating system. In the past, other phone manufacturers were willing to accept the popular operating system Nokia phones. By 2003, however, Microsoft has entered the market with its own mobile operating system. As mobile devices become more reliable, for example, the inclusion of a web-based interface with a PDA phone, the importance of the mobile operating system increases. How can you deal with Nokia entering an extremely well-funded Microsoft market its core business? "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 23 pages. Publication Date: June 25, 2003. Prod. #: SM113-PDF-ENG
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