Description Nike's corporate culture, and looks closely at some of the key senior and middle managers, outlining the processes by which the management team operates, and taking into account the values that bind together the management group. The teaching objective is to help the student understand how Nike "work" under the present circumstances, and predict what the challenges and opportunities can be developed as Nike grows. "Hide
on C. Roland Christensen, David S. Rikert Source: Harvard Business School 25 pages. Publication Date: October 16, 1984. Prod. #: 385027-PDF-ENG
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