Immediate Annuities positioning as a "guaranteed income life," New York Life built a $ 1.4 billion a year business in 2009. However, to make Immediate Annuities main financial product for seniors, New York Life to see why many retirees do not want to buy them, and many agents do not want to sell them. "Hide
by Julio J. Rotemberg, John T. Gourville Source: Harvard Business School 22 pages. Publication Date: 02 November 2009. Prod. #: 510040-PDF-ENG
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