New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Harvard Case Solution & Analysis

Drawing on research in the pharmaceutical sector, the authors propose a second generation of development and refinement popular method of market research analysis of the joint. "Hide
by Erich Joachimsthaler, Paul Green 9 pages. Publication Date: September 1, 1993. Prod. #: IES083-PDF-ENG

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