The main character is the apple industry association, which hopes to develop the market of New England apple slices to improve the demand for Apple. Apples grown for cutting have characteristics that differ from the majority of apples grown in New England. Case allows students to explore whether it makes sense for a farmer to start growing apples for slicing. The case also describes the distribution of apples and apple products, so that students can learn how the market sliced apples could be developed, and that industry participants could enjoy a position of strength in the market. "Hide
Deishin by Lee, James Weber Source: Harvard Business School 20 pages. Publication Date: March 22, 2012. Prod. #: 612045-PDF-ENG
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