Netflix Harvard Case Solution & Analysis

Alternatives

As a part of human nature it happens many times that the consumer mayget bored from the conventional website thathe uses on regular basis. People in every category across the globe looks for alternatives (Kotter, 2002). It is a possibility that one user may be facing issues with the existing Netflix subscription or it can be possible that a user may not have much to watch on the website. Sometimes, a user even gets more frustrated by seeing others, who are very happy with the other streaming sites (Stroh. 2002). These factors may force that user to switch or look for an alternative. There are some potential alternatives that have been highlighted as a replacement of Netflix. These are as follows:

  • Amazon.com
  • Cloud load I-tunes
  • Hulu plus
  • Vudu
  • Google play
  • YouTube
  • Block buster

These alternatives consist of a vast range of variety. These alternatives include: amazon.com, cloud load, I-tunes. Hulu plus, vudu, Google play, YouTube, block buster, epix and crackle. These websites are really famous for providing a real entertainment to theirusers because by visiting these websites, a user can easily get the desired amusement related content. These alternatives not only provide desired online content to the users but also provide different options like sharing,uploading, downloading and commenting on the videos.

Recommendations

Netflix can open their retail shops and outlets for their users because this will increase their usersto reach at the ground level. This will certainly facilitate them in enhancing their already established brand name, which will for sure increase their net profits as well. They can also use the social media platform in two ways like they can promote themselves by doing online marketing at different websites and by allowing users to share the content from Netflix’s platforms. To get a tremendous competitive advantage,they can also introduce the video downloading and conversion options, which will for sure bring a lot of traffic on the website. From financial perspectives, they must start focus on reducing the operational expenses that are increasing in a rapid pace. By applying all these practical solutions, Netflix can increase their market share that will for sure enhance their brand image and will ultimately increase their net profits. The one course of action that should be immediately selected is that they must look for the areas where there costs are increasing in a rapid manner because there operating expneses are increasing year by year with quite heavy amount, which needs to be controlled at any cost.

This can be implemented in a way that the company should create a team for each specific job as mentioned above. They must create a pool of people from every relevant department on cross-functional team based approach for excellent co-ordination and implementation. This may take some financial aspects into considerstions but Netflix’s financial position is quite satisfactory so there will be no such issues in the implementation process............................

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