In 2005, Erez Meltzer, president and CEO of Netafim (the world's leading manufacturer of drip irrigation equipment), was wondering whether the supply chain Netafim was strong enough to support changes in the strategy he had planned for the company: The transition from product sales selling decisions. When Melzer entered the office three years earlier, the company struggled with flat sales, is the date of supply, and global interaction. In just three years, Meltzer turned the company restructured its supply chain, and to enhance its growth. The question was whether the newly restructured supply chain will support the new strategy -. Which will require new supplies related to the competence of the "Hide
by Hau Lee, Guy Mikhlin Source: Stanford Graduate School of Business 22 pages. Publication Date: February 17, 2006. Prod. #: GS46-PDF-ENG
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