In April 2008, Paul Bulcke took over as CEO of the largest company in the world of food and beverages. His predecessor, Peter Brabeck, was delivered 12 years of outstanding results in the company’s motion for a new vision of health, nutrition and health. Bulcke task is to quickly execute the vision and deliver organic growth and profitability required to meet the “Nestle model.” “Hide
by David E. Bell, Mary Shelman Source: Harvard Business School 37 pages. Publication Date: November 7, 2008. Prod. #: 509001-PDF-ENG
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