This case is the decision of the NBC in the competition for a contract of Major League Baseball. Issues related to the cost of the contract and whether it helps NBC to meet their profit targets and strategic objectives. The case involves the pricing model to help the student to determine whether or not bid. "Hide
by Robert Spekman, Todd Whiting Source: Darden School of Business 14 pages. Publication Date: Mar 04, 2004. Prod. #: UV2947-PDF-ENG
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