(NHL), National Hockey League's collective bargaining agreement expires on September 15, 2004. As executive director of the NHL Players' Association, Bob Goodenow is responsible for negotiations on a new agreement in the interests of the players. NHL demanded that the salary cap to be imposed in the next collective bargaining agreement, and threatens to lock the owners if the players association does not agree. NHL implemented successful communications strategy and public support. Goodenow has to decide what to do to get a better position going into the negotiations and maintain the loyalty of fans to the sport that depends. "Hide
by Michael Sider, Jeremy Yip, Phil Ward, Steve Dempsey Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: February 7, 2005. Prod. #: 905C01-PDF-ENG
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