Describes the National Demographic and lifestyle (NDL), Colorado-based company that collects database product "Warranty registration cards" and selling mailing lists from this database. The company burned through several rounds of funding than ever anticipated, and its founders have to decide whether - and how - to approach their venture backers for more funding. And venture capitalists have to decide whether to continue or not. Can be used with the National Demographics and lifestyle (B). "Hide
by Michael J. Roberts, Ennis J. Walton Source: Harvard Business School 24 pages. Publication Date: 02 Oct 1987. Prod. #: 388043-PDF-ENG
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