Francesco Mutti, owner, CEO, and great grandson of the founder of Mutti S.p.a., ran the 113-year old Parma, Italy-based tomato-processing firm. Mutti sales grew to EUR185 million from EUR11 million in 1995 in 2011, without making for store brands in a marketplace in which these offerings were steadily increasing share. The business’s leaders needed to make certain that Mutti preserved its standing in Italy and further, to go into a leadership position in many countries around the world. What was next for brand leader and the family firm from northern Italy's Emilia-Romagna area? How would the singularly focus, consensus-driven company fare in an increasingly competitive, globalizing retail landscape?
Mutti S.p.a. Case Study Solution
PUBLICATION DATE: January 02, 2013 PRODUCT #: 513034-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Emotiv Systems Inc.: Its the Thoughts that Count
Idea Village (A)
Decline and Dispersion of Marketing Competence
Mat MacGregor (A)
Note on Analyzing BGIE Data
U.K. and the Gold Standard in 1925
Steven B. Belkin
Rockwell International (A)
HCL Beanstalk: All In-One Desktop Relaunch
Always the Sun: A Case for Solar Energy
