Morningstar Inc. Harvard Case Solution & Analysis

Morningstar, Inc, publisher of information for investors, mutual funds, considering alternative strategies to increase the subscriber base and increase its revenues. Potential strategies include tailoring the information to determine the contribution the pension funds, as well as licensing Morningstar performance ratings to fund complexes. This event provides a forum for discussion of the U.S. mutual fund industry, with particular emphasis on evaluating the effectiveness of the mutual fund and the information needs of consumers mutual funds. "Hide
by Andre F. Perold, Markus F. Mullarkey Source: Harvard Business School 25 pages. Publication Date: May 25, 1998. Prod. #: 298140-PDF-ENG

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