This technical note setting out the response to public demands for Monsanto damage monarch butterflies from Bt corn Monsanto, is a good companion piece for cases related to new technologies, particularly in the areas of biotechnology and genetically modified organisms. Other issues addressed are crisis management, said the impact of new technologies on the environment, and good public relations. "Hide
by Pat Werhane, Michael Gorman, Jenny Mead Source: Darden School of Business 9 pages. Publication Date: Mar 03, 2004. Prod. #: UV1970-PDF-ENG
Related Case Solutions & Analyses:
Knox Electronics
Siebel Systems: Culture as a Pillar of Success
Users Guide to the General Management Course
MBIntegrative Exercise: General Management April 1998 Video
Japan: Free Fair and Global
Arrow Electronics Inc.
Earthwear Face & Body: Communicating Corporate Culture (A)
Quiet Logistics (A)
Fraunhofer: Innovation in Germany
Market Design in Online Businesses, Module Note
