Managing Director and Chief Marketing Officer of foreign Midea Group, the largest air conditioner manufacturer in China, there was concern about the domestic and global competitive position of the company. They felt the company should develop a strategy for the protection of the domestic market as a result of a more liberal import and, at the same time, to develop the resources and skills necessary to play in the global market, where its cost advantages have been canceled, as the international players were also exported from China. To do this, they need to review the current international strategy and explore how branding and private label options. "Hide
by Niraj Dawar, Peter Yuan Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: January 1, 2000. Prod. # 900A31-PDF-ENG
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