Robert Bennett, who has a master's degree in engineering, wants to exploit his idea to combine a fridge, a freezer, and a 500-watt microwave in 87-pound, 4-foot tall unit to sell students. Bennett must decide which markets to serve, which competitors must contend with whom to collaborate, and the fact that the main features of build. "Hide
by John Deighton Source: Harvard Business School 2 pages. Publication Date: August 25, 1998. Prod. #: 599049-PDF-ENG
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