Merloni Elettrodomestici: Building for a New Century Harvard Case Solution & Analysis

In 2001, a young new CEO must develop a strategy to move the company for the hyper-competitive conditions in Western Europe. Major acquisitions in Russia and the new web service business provides new and interesting directions. This case traces the development of strategy and organization in that European multinational. "Hide
by Joseph L. Bower Source: Harvard Business School 16 pages. Publication date: April 12, 2001. Prod. #: 301112-PDF-ENG

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