Gray represents Warner, Vice President of the Latin American standards, and its efforts to increase the efficiency of the organization in the region and to introduce a more global business culture and values. Discussion of ethics and values of Merck, its Latin American organization, changing methodologies, and political and economic conditions in the region. Change in the methodology include the Myers-Briggs personality type assessment, 360-degree evaluation of feedback control, a new strategic planning process, and especially, organizational fitness profiling to identify and overcome barriers to achieve the strategic vision. Teaching Purpose: To allow students to examine the management of foreign operations - especially change management and cultural implications of their "Hide
. by Michael Beer, James Weber Source: Harvard Business School 12 pages. Publication Date: March 12, 2001. Prod. #: 401029-PDF-ENG
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