The case describes the efforts of Merck, a global leader in pharmaceuticals, to provide its medicines to the poor. The task of the company (or, for that matter, any pharmaceutical company), how to integrate its business strategy to corporate social responsibility, particularly in a "low-income" countries.
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by V. Kasturi Rangan, Katharine Lee Source: Harvard Business School 28 pages. Publication Date: February 25, 2009. Prod. #: 509048-PDF-ENG
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