Meli Marine
Meli Marine is a shipping company, founded in 1974 by Chang Family in Singapore. After acquisition; it made an important strategic decision. It was leading the Intra-Asia transport market. But later it started facing financial crises. To overcome these crises, a new CEO, David Tian was brought in. After 10 years of hard work Tian took Meli marine to a global market and and acquired larger shipping vessels. He brought Meli Marine back on its pace. Now an important decision, whether to enter Meli Marine into Asian-north American shipping lanes like its many other competitors have done or to continue in its current conservative market, has to be taken by Tian.
Topics covered by this article include Capacity analysis, Competitive strategy, Industry structure, , Logistics and Supply chain management.
Written by Author; Richard G. Hamermesh and Sunru Yong.
Published on 19 April 2012, consisting 11 pages.
Prod#: 4426-PDF-ENG
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