Describes the history and status of corporate long and successful manufacturer of faucets and related products of the household. Masco is considering entry into the $ 14 billion furniture industry. Designed for use with household furniture industry in 1986 in a strategy course on corporate strategy for a diversified company. "Hide
by Michael E. Porter, Cynthia A. Montgomery, Charles W. Moorman Source: Harvard Business School 10 pages. Publication Date: April 26, 1989. Prod. #: 389186-PDF-ENG
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