Marsh Supermarkets Inc. (B): The Entry of Meijer Supercenters Harvard Case Solution & Analysis

Marsh supermarket chain faced with the entry on the market Meijer Supercenters Indianapolis. Marsh management must decide how to select, price, promotion and merchandise their products in order to maintain the loyalty of its customers and maintain profitability. "Hide
by Raymond R. Burke Source: Harvard Business School 6 pages. Publication Date: October 18, 1994. Prod. #: 595039-PDF-ENG

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