Manage resort near Palm Springs considers performance at nine months after the opening of the marketing strategy and planning for 1980. Of particular concern is the Strategy, the shoulder and off-season, when demand for the product below. If the hotel is still open even in the summer, when other big hotels in the area are closed? Will attempt to stimulate demand in the summer of efforts to deny the hotel to win five stars? Twelve pages of exhibits include information on the use of hotel in this area, and operating expenses and income from Rancho Las Palmas. "Hide
by Christopher Lovelock Source: Harvard Business School 21 pages. Publication Date: February 1, 1981. Prod. #: 581084-PDF-ENG
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