This note offers a summary of the components of marketing strategy, and explains how they can be implemented in the public and not for profit sectors.
Marketing A Tool to Create Public Value Case Study Solution
Components essential for a winning marketing strategy (Segmentation), pricing (price discrimination), product design are carefully scrutinized with application on public sector. For Example: NYC’s Municipal Identification Card Program, an imaginary exchange program and mass transit systems.
This note ends with an advice for initiating a marketing strategy.
PUBLICATION DATE: April 02, 2015 PRODUCT #: KS1122-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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