Deals with the actual implementation of the Marine Stewardship Council (MSC). Explains in detail the process of certification of fisheries. This process is a best practice example of collaboration between environmental groups and corporations. Case raises the role of NGOs in collaboration with industry. "Hide
by Ulrich Steger, George Radler Source: IMD 13 pages. Publication Date: January 1, 2000. Prod. #: IMD009-PDF-ENG
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